Tailoring your content to a publication’s audience is key - in this session, we will show you how to write 10 different styles of article from a single press release and more!
WE will also teach you how to find your unique angle to any story and ensure you stand out from the crowd, as well as provide some top tips for working with PRs and some dos and don’ts when it comes to handling a press release, enquiring for more information, or securing an exclusive.
Hosted by: Student Publication Association (SPA)
Duncan MacRae - Editor In Chief at Marketing Gazette | https://marketinggazette.co.uk
Duncan is a journalist, editor and marketer with a 20-year career in newspapers, magazines and radio.
Currently chief editor of the Marketing Gazette, his news and feature writing has been published in a wide variety of publications, including The Guardian, The Sun, The Sunday Mirror, The Mail on Sunday, Glasgow Evening Times, Manchester Evening News, Esquire, Men's Health, Travel Trade Gazette, Computer Business Review, Arabian Computer News, Figaro Digital, DIGIT, Cage & Aviary Birds, BMI Baby's in-flight magazine and Royal Mail's Courier magazine.
Everyone is welcome to attend any of the sessions at #StudentOppsFest. This session has been designed for a student audience.
The Student Opportunities Festival is all completely free to access.
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